Yea I Consulting
AI Strategy for Growing Businesses

Know the terrain.
Plan the route.Move with confidence.

AI is changing how businesses operate, and most of the advice aimed at companies your size is built for someone much bigger. I've spent 30 years working with brands including The Coca-Cola Company, Nestlé and the BBC. Now I help small and medium-sized businesses find where AI genuinely fits, and make it stick once it's there. Most AI plans stall after the pilot. The ones I build are designed to hold.

See how AI-ready your business is → Book a free 20-minute call
The honest situation
"Most business owners know AI matters. Far fewer know what to do about it. The noise around it isn't getting any quieter. That's exactly where we come in."
A clear path leading into ancient woodland at dawn

Where most businesses get stuck

Three patterns we see again and again.

Doing nothing

Quietly worrying they're falling behind, watching competitors move while staying still.

Buying tools

That don't talk to each other, don't solve the real problems, and mostly collect dust.

Running pilots

That start with excitement and end with a slide deck no one acts on. Gartner finds at least 50% of AI projects are abandoned after proof of concept.

None of those is where you want to be. With the right guidance, AI genuinely can shift the needle on revenue, on efficiency, on the hours you spend on things that machines should be doing for you.

You don't need to become a technology expert. You need someone who knows AI and can translate that into clear decisions for your business.

1 in 4

Companies that have moved 40% or more of their AI pilots into production. Most have not. (Deloitte, 2026)

6%

Companies that see AI pay back within the first year. For most, real returns take two to four years. (Deloitte, 2025)

30 yrs

30 years working with The Coca-Cola Company, Nestlé and the BBC, now applied to AI strategy

How it works

A clear process. A clear price at every stage.

Each step is designed to give you something useful on its own, whether or not you go further. Most clients start with the free diagnostic and take it from there.

01
Free AI Readiness Diagnostic

A 15-minute online assessment across six dimensions of your business. You get an immediate scored read on screen, plus a 20-minute call with Justin to talk through what it means. No cost, no obligation, no sales pitch.

Take the diagnostic →
02
AI Snapshot Report  ·  £500

A concise, bespoke written report based on your diagnostic results and a discovery conversation. Covers your readiness across all six dimensions, the two or three highest-priority opportunities, a suggested first move, and what a full strategy would add. Delivered within five working days.

Get started →
03
Full AI Strategy Report  ·  from £3,000

The complete picture. Deep-dive analysis of every dimension, head-to-head tool comparisons with pricing, a prioritised 90-day action plan with named owners, integration architecture, ROI modelling, and a working session to walk through the findings together.

Find out more →
04
Implementation & Advisory

Tool selection, systems integration, team onboarding, and ongoing strategic support. Your fractional AI strategist, available as things develop. Scoped from what the strategy reveals, not pulled from a rate card.

Find out more →
05
AI Literacy Workshops

Practical, hands-on workshops built around your specific business, your actual tools, and the questions your team hasn't been able to ask anywhere else. Half-day or full-day, in-person or remote. Never a generic deck.

Find out more →
Start with the free diagnostic →

Free · No obligation · 15 minutes

Find out how AI-ready your business is

Most businesses know AI matters. Far fewer know where they stand or what a sensible next step looks like. The free AI Readiness Diagnostic takes 15 minutes and gives you a clear, scored picture across six dimensions.

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An immediate maturity tier and readiness score across all six dimensions

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A free 20-minute call to go through what your score means for your business

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A clear view of your highest-priority opportunities and what to tackle first

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The starting point for a Snapshot Report if you want to go deeper, at £500

The score appears on screen immediately. The call is yours to book.

Take the free diagnostic → Confidential · No obligation · No sales pitch
Brass compass on an antique map, find your bearing
Justin Yeaman, Founder, Yea I Consulting
Justin Yeaman
Founder, Yea I Consulting

Why Yea I Consulting?

Not all AI consultants are the same.

Most come from one of two places. They're either technologists who know the tools but struggle to speak the language of business, or generalists who've read the right reports but haven't spent years working inside real organisations with real budgets and real pressure.

We come from somewhere different.

"Thirty years working with brands including The Coca-Cola Company, Nestlé and the BBC means I've sat in every kind of client meeting imaginable. I've wrestled with tight budgets, navigated difficult change, and had to show real ROI on decisions that mattered. That's what I bring to AI strategy."
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Straight talk, not sales pitches

If AI isn't the right answer for something, we'll say so. Full stop.

→
Brand-level marketing experience

Three decades running marketing for some of the biggest names in business, now pointed at where AI fits yours. That judgement comes from the work, not from theory.

✦
You talk to the person doing the work

Every diagnostic, report, and conversation handled directly by Justin. No handoffs, no juniors.

Let's talk →

The actual work

Real plans, real numbers.

See all case studies →
Construction project management

Turning a recruitment bottleneck into a pipeline.

A specialist construction consultancy mapped its single biggest growth constraint and built an AI plan that pays for itself inside the first year.

£120k–£250k savingRead →
Hospitality & events staffing

Off to Work

A UK and Ireland staffing agency mapping where AI lifts placement speed and lightens the back-office load.

With client for sign-offComing soon
Your business

Could be the next one.

Every engagement starts with the free diagnostic. See where AI would pay in your business.

Free · 15 minutesStart →

Practical thinking on AI for growing businesses

No padding. No recycled news. Just useful.

Browse all Insights →
Getting Started
Is your business ready for AI? Here's what most assessments miss.

Most AI readiness tools produce a score and stop there. Here's what a genuine assessment should tell you, and what it means for what you do next.

March 2026 · 8 minRead →
Tools & Technology
The AI tools already included in software you're probably paying for.

Before buying anything new, look closer at what's already in your stack. You might be surprised what's sitting there unused.

March 2026 · 6 minRead →
Strategy & Planning
Why most AI pilots fail. And what to do differently from the start.

Gartner finds at least 50% of AI projects are abandoned after proof of concept. Here's the pattern, and how to avoid it.

March 2026 · 7 minRead →
Aerial view of ancient moorland at golden hour

Not sure where to start?
That's exactly where we can help.

The first conversation is free. Tell us about your business, where you're feeling the friction, and what you're hoping AI might do for you. We'll give you an honest view on where to begin.

We respond personally to every enquiry, usually within one working day.

Book a free 20-minute call → Or take the free diagnostic first →
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